Hershey's^® Ice Cream Main Site
This was a collaborative project between myself and the HIC Marketing Director. Our combined vision on design and functionality came to life in this 400+ page website. The new website was a part of our new branding initiative involving a total redesign and countless hours of work.

The previous website was a Flash based site that hadn't had any serious updates since 2009. It was difficult to use and the information provided was not sufficient for our customers. The goal of the re-design was to create an easy to use format, present complete product and nutritional information to the public, and establish HIC as the ice cream experts.

Since the re-design was finished it has generated new business interest from 1,363 parties (as of Sept. 2011), over 107 of which have been signed on as new accounts. These accounts have accumulated $223,124 of new sales! To view the site, please click here.