Hershey's^® Ice Cream Menus
The new HIC menus were developed as a way to update the brand. They were part of a massive undertaking by the Marketing Department to create a new mission, tag line, website, and branded look. Our goal was to once again prove that Hershey's is an industry leader not only in quality and flavor, but in P.O.P. and branding.

The menus shown are a small selection of what's available, chosen to show how the design can change according to size or quantity of products.