Hershey's^® Classic Candy
Classic Candy was proposed as a new addition to the HIC product line. The concept was developed by the HIC Marketing Department and the logo was created by me. I had a vision of what the Classic Candy logo would look like, and by sketching and modifying a font I made that dream a reality.

The Classic Candy line was created as a collaboration between Hershey's^® Ice Cream and Hershey^®'s Chocolate, intended to lead the way for our new, upscale, Specialty Flavors bulk ice cream line. The Specialty Flavors line was slated for a launch in early 2012 as an opportunity for HIC to develop more high-end flavors. To match the product quality I developed a logo that reflected a designer line. I customized an initial signature "SF" by modifying a font to reflect the luxury of the flavors.