Holidays with Hershey's^®
This project began as an idea from an HIC salesman. He sent out a word document with a few seasonal milk shake ideas to his local ice cream parlors to drum up "off season" sales. When my boss and I heard about this we thought it would be a great idea to help raise sales during Fall & Winter.

I fleshed out the idea by adding style to the existing milkshakes names, inventing additional flavors, and writing copy for all. Then we came up with Holiday's with Hershey's^® based on the seasonal theme. The collection pictured comes as three pieces. The 8.5x11 recipe sheet for parlor owners, the 18x24 poster for customers, and the Facebook profile image ad for marketing.

This piece was only developed recently but it has already gained company wide praise!